As a startup in jamaica, we face the great hurdle that many small businesses encounter and that is the cost of advertising. After some in depth research we were able to gather some data on the cost of advertising using traditional media.
Mediums
|
Time Slots/Space
|
Cost for 30 days campaign
|
Television
|
10-60 Seconds
|
$55,000-$1,500,000
|
Newspapers
|
(2”x2”)-Whole page
|
$38,000-$952,000
|
Radio
|
15-45 Seconds
|
$40,000-$240,000
|
The cost is just the tip of the iceberg because these mediums mostly cater to big companies that goes for a mass audience instead of targeted local advertising. For eg. a restaurant that is located in Montego Bay which only serves the Montego Bay area would be wasting advertising dollars to do a nationwide promotion.
In today's ever growing smart world local businesses have to advertise smart by choosing the right advertising medium that will bring the ROI.
0 comments:
Post a Comment