The Ridiculous High Cost of Advertising in Jamaica

As a startup in jamaica, we face the great hurdle that many small businesses encounter and that is the cost of advertising. After some in depth research we were able to gather some data on the cost of advertising using traditional media.

Mediums	Time Slots/Space	Cost for 30 days campaign
Television	10-60 Seconds	$55,000-$1,500,000
Newspapers	(2”x2”)-Whole page	$38,000-$952,000
Radio	15-45 Seconds	$40,000-$240,000

The cost is just the tip of the iceberg because these mediums mostly cater to big companies that goes for a mass audience instead of targeted local advertising. For eg. a restaurant that is located in Montego Bay which only serves the Montego Bay area would be wasting advertising dollars to do a nationwide promotion. 

In today's ever growing smart world local businesses have to advertise smart by choosing the right advertising medium that will bring the ROI. 

How Will iiQad Help Small Businesses in Jamaica

iiQad will give small Jamaican businesses the advertising power that the big companies have by giving them the ability to deliver high impact messages to target audiences at just the right time and place when your potential customer is most receptacle.  iiQad advertising costs way less than traditional forms of advertising such as newspaper, television, radio.  

However someone might asked why is it better? 

• Viewers tend to perceive television and radio ads as interruptions.  By contrast shoppers are more responsive to indoor screen ads when they convey timely, helpful and relevant local information about service providers. 
• Viewers cannot skip through the ads
• Digital Signage ads have the highest frequency that is repetition
• The ads are more compelling because of transitional styles and motion graphics
• The ads can be customized anytime, anywhere from any device giving the advertiser full control

Those are just a few of the many benefits of the iiQad advertising system and this be available to any anyone who want to promote their services, products or events. Our screens will being placed in high traffic locations in  that get at least 20,000-40,000 visits per month. 

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